Terry Ludwig is not only a famous artist and a heck of a nice guy, he produces some of the most innovative pastels in the world. Soft and creamy, in 515 colors and square, to give artists more techniques to make their canvas come alive. Terry and his wife Marie operate their business south of us in Littleton, CO, although they ship their pastels all over the world. When Terry and Marie approached us on a redesign of their WordPress e-commerce site, we were delighted. One of the driving factors was that the site has to synch with Quickbooks Online, their accounting software. We achieved this with a number of paid plugins.
Their previous site didn’t really showcase the actual pastels very well. Since artists are visual creatures, we wanted to make the photos high definition, to help increase conversions. And we wanted to populate their home page with all their best sellers, to help increase sales. We also moved the e-commerce capabilities from Shopp to the more stable Woo Commerce. We also added a new Revolution Slider, to help draw visitors further into the site, while showcasing their most popular sets.